Search Engine Visibility

Unfortunately, many websites, particularly design-led sites, use "Flash" animation or text in images, which are entirely invisible to search engines.

A Site by Sumac will ensure that animation is used appropriately and that all images are created using 'Alt' tags that are visible to search engines.

Natural (as opposed to paid) search results can also be improved by having a dynamic site. This is all about changing the content regularly, adding news items etc. The Sumac Content Management System (CMS) allows the owner of the website to do this themselves.