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At Sumac, we feel an important way your website can work harder for your business is by providing valuable information about your visitors.

We provide the technology so that you understand who your customers are. Sumac can programme your website to generate vital statistical reports about who’s perusing your web pages. This information helps refine your business marketing and communication strategy, placing you in a much stronger position to effectively market your message to clients.

Here are some questions to consider:

  • How many people visit your website, and how often?
  • Are they new, or returning users?
  • Are people finding you directly, or through a third party link?
  • Are you found by a search engine, and if so, which one? By which search words?
  • Which page of your website gets the most hits?
  • How long are users spending per web page, and how do they navigate through your website?
  • From which part of the world are users finding you?

With Sumac’s help, you’ll know the answers to these questions, providing serious ammunition with which to create, amend, and review your online business marketing strategy. Website analytics provides you control, turning your website into a powerful testing environment that conducts and hones your business market research.

Say, for example, you find that your company website gets more hits on your News section, rather than your homepage. Not only can you then analyse the content that’s drawing users, and add more good stuff, but you can strengthen the rest of your website to attract the user’s eye and further their interaction.

Or, if you’re using a marketing campaign advertising on various search engines, knowing exactly which keywords generate leads to your website is critical. You might be surprised by how users are finding you, and with tracking statistics, this helps you get more out of your marketing campaign.

Ultimately, it’s about improving your business, providing your customers with excellent service, so that they want to return...again and again. Sumac takes into consideration the need for behind-the-scenes statistical reporting because, when it comes to web development, we don’t believe in doing it once and walking away...we believe in doing it right from the start. This is the philosophy behind Sumac – we are passionate about caring for our client’s growth and continued business development.

Sumac UK – providing intelligent web-based software.

For more information, visit us at http://www.sumac.uk.com

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