http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/ Sumac's Thinking Thu, 02 Feb 2012 17:44:25 +0000 hourly 1 http://wordpress.org/?v=3.1.2 http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/comment-page-1/#comment-12 Opening Up » Blog Archive » “Socialising” in 2009 Wed, 06 Jan 2010 15:02:59 +0000 http://www.opening-up.com/?p=93#comment-12 [...] been to a couple of really inspiring events this year; the Guardian Activate Summit and the Media140 London event. Both had enough to really stimulate the mind and encourage positive thinking about a social [...] [...] been to a couple of really inspiring events this year; the Guardian Activate Summit and the Media140 London event. Both had enough to really stimulate the mind and encourage positive thinking about a social [...]

]]> http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/comment-page-1/#comment-6 martyn Thu, 29 Oct 2009 23:37:55 +0000 http://www.opening-up.com/?p=93#comment-6 I did get a chance for a quick chat with Lloyd Davis during lunch in which I suggested that measuring ROI in social media engagement was a little like trying to work out the ROI in your own personal friendships. Not sure where I was going with that but the analogy may lead to something. I did get a chance for a quick chat with Lloyd Davis during lunch in which I suggested that measuring ROI in social media engagement was a little like trying to work out the ROI in your own personal friendships. Not sure where I was going with that but the analogy may lead to something.

]]> http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/comment-page-1/#comment-5 Amelia Thu, 29 Oct 2009 21:40:19 +0000 http://www.opening-up.com/?p=93#comment-5 Thanks for the summary of the day, much appreciated. With regards to Meerkat, my point about Social Media at the start not being something that the clients were actively looking for was really based out of an ROI observation. CTM is totally focussed, quite rightly on ROI. Social Media is harder to prove ROI. The budgets are tiny compared to TV spend, but we have done some interesting work with the IAB released next month on proving ROI value. Hope that helps a bit. Amelia Thanks for the summary of the day, much appreciated. With regards to Meerkat, my point about Social Media at the start not being something that the clients were actively looking for was really based out of an ROI observation. CTM is totally focussed, quite rightly on ROI. Social Media is harder to prove ROI. The budgets are tiny compared to TV spend, but we have done some interesting work with the IAB released next month on proving ROI value.
Hope that helps a bit. Amelia

]]> http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/comment-page-1/#comment-4 Tweets that mention Opening Up » Blog Archive » Some thoughts on #Media140 -- Topsy.com Thu, 29 Oct 2009 02:30:25 +0000 http://www.opening-up.com/?p=93#comment-4 [...] This post was mentioned on Twitter by ande, Martyn Evans. Martyn Evans said: Not exactly realtime but some of my thoughts on #media140 http://bit.ly/1HdNO0 [...] [...] This post was mentioned on Twitter by ande, Martyn Evans. Martyn Evans said: Not exactly realtime but some of my thoughts on #media140 http://bit.ly/1HdNO0 [...]

]]> http://www.sumac.uk.com/opening-up/index.php/2009/10/28/some-thoughts-on-media140/comment-page-1/#comment-3 DarenBBC Thu, 29 Oct 2009 00:31:52 +0000 http://www.opening-up.com/?p=93#comment-3 A really easy and enjoyable read. Thanks alot. A really easy and enjoyable read. Thanks alot.

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