Sumac Blog

It is easy to dismiss the things we don’t understand It is easy to dismiss the things we don’t understand [...]

In 2002, Sumac Consulting Ltd was incorporated as a vehicle for David to provide high level project management services to [...]

Even the biggest brands in the world still have websites that are designed using the original Banner-content-navigation.

The lack of continuity of brand experience between offline & online sets up a customer for a big disappointment, alongside loss of brand credibility.

We’ve just finished a massive rebrand; we’ve got a new website, new business cards as well as a cracking logo. What’s missing?

The web is an excitable place.  Those in the digital sphere thrive on innovation, so it’s unsurprising that there’s a [...]

Search Engine Optimization (SEO) is an ongoing marketing campaign for the internet.

‘The words on their own are perfectly respectable words, and understood in their more general sense, but when combined they [...]

The App store – over a billion downloads, more than 200,000 apps and lots of PR and profit for Apple. But is there any profit in it for anyone else?

We have really tried to raise the bar with some of our projects this year and have not let reduced [...]

I’ve attended a couple of really inspiring events in 2009; the Guardian Activate Summit and the Media140 London event. Both [...]

We’ve had no new recruits at Sumac this year but have rather concentrated on developing the business to best take [...]