Skip to main content Skip to footer

How to Choose the Right CMS for your Start-up

Whether starting on a shoe-string, or flash with VC cash, the choice for a startup business on which Content Management System to use is never quite as straight-forward as it should be.  

For many smaller startup businesses where cash is an issue, the start point is often Wordpress. This is essentially a blogging platform that has been extended with plug-ins and templates to allow a reasonable web presence to be built in a short space of time, without using up too many scarce startup resources.

I have seen some brilliant examples of Wordpress sites, but you soon start to hit some limitations as the site / business grows. Notable pinch points include multi-user content management, content work flow and custom functionality. 

At the other end of the spectrum are the Enterprise CMS's (e-CMS), including the Microsoft-based technology products such SiteCore and EpiServer. Don't get me wrong, these are fantastic products and can produce some amazingly sophisticated sites, however there are a few barriers.

Firstly, the initial licencing costs can be significant - perhaps not such a barrier for a well-funded startup, but several thousands spent before you start can be off-putting. Secondly is the time to implement. Agility is a key attribute for any business, but for startups it is the vital element that gets you to market quicker, with a product more able to keep pace with changes to that market.


So is there a happy medium between the limitations of the extended blog and the overhead of the e-CMS? Having worked at both ends of the spectrum, I would offer up the Umbraco CMS as the best option for the startup.

  • It is licence-free. One of the few Open-Source products based on the robust Microsoft platform that you don't have to pay to get in to.
  • It is scalable - Umbraco has many of the features only available in the more expensive e-CMS products, so you don't limit yourself as the business grows.
  • It is quick to implement - A base Umbraco build that can be readiliy implemented to take advantage of the underlying CMS functions, with some well-designed, up-to-the-minute starter templates.
  • It can be readily customised - The online elements of your business need to stand out from the rest. Umbraco's solid development platform allows those unique features to be built easily.

Head shot of our founder David Evans

About the author

David Evans

"Understanding the digital landscape and making it work for our clients is what motivates me".

How we use cookies

Learn more about how we use cookies to improve your experience.